Archive for March, 2006

Financial services are finding a basic marketing truth: business people are one of the toughest target markets to penetrate.

While many banks are now setting significant sales goals to increase their commercial business, they are also finding that there is a major obstacle … the “boss’s screener.” Sitting outside the office of every prime business target is a person who recognizes one of their responsibilities is to: Screen the phone calls, screen the visitors and screen the mail.

How To Break Through