Archive for the 'Email Marketing' Category

Sooner or later, all companies will start using email to communicate both administrative and marketing messages to their customers. The messages should be part of a multi-channel communications plan that includes traditional direct mail, branch signage (where appropriate), and other media.

Did you just send out thousands of letters promoting a product and get a lower response rate than you had hoped for? Well, it could have been a result of the list… the offer… the mailing package… or, perhaps it was your letter copy. Everyone thinks they can write a letter; but it is a [...]