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	<title>The Letter Doctor</title>
	<link>http://www.letterdoctor.com</link>
	<description>Expert Direct Mail Advice from the Letter Doctor &#8482;</description>
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		<title>A “Solid” Cross-sell Concept</title>
		<description><![CDATA[Shortly after opening a Money Market Account with SunTrust Bank, I received a cross-sell letter, promoting their CD options. The concept is excellent: talk to a customer who has just opened a fluid MMA and try to lock them in to a longer-term CD product. The concept is good; but the execution could have been [...]]]></description>
		<link>http://www.letterdoctor.com/2010/12/21/a-%e2%80%9csolid%e2%80%9d-cross-sell-concept/</link>
			</item>
	<item>
		<title>$100 To Open a Checking Account</title>
		<description><![CDATA[The ante is going up for new checking account openings. People’s United Bank (Connecticut) has a great checking account offer &#8212; $100 if you open with Direct Deposit – but they could have improved their mailing piece with some copy changes. (link to the ABA Bank Marketing Magazine, Sept. 2010 &#8211; http://magazines.aba.com/bmmag/201009?sub_id=AmkkXzJP94Ql#pg6) 1. Headline: Consumers [...]]]></description>
		<link>http://www.letterdoctor.com/2010/09/16/100-to-open-a-checking-account/</link>
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		<title>Onboarding New Customers</title>
		<description><![CDATA[Welcoming and cross-selling new customers is a critically important function for banks/CUs that is done both in the branch and with a structured mailing program.  This  letter, submitted by a reader, is part of a “three-touch” program of welcoming and then offering “the next most likely product” to each household.   The piece is nicely positioned [...]]]></description>
		<link>http://www.letterdoctor.com/2010/02/26/onboarding-new-customers/</link>
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		<title>The Private Banker</title>
		<description><![CDATA[Here is a nice-looking piece that recently arrived from Fifth Third Private Bank and appeared in my column in the ABA Bank Marketing Magazine.  The look is very upscale, the message is OK, but there are several ways the mailing could be improved. Too see the column as it appeared in the ABA Bank Marketing [...]]]></description>
		<link>http://www.letterdoctor.com/2010/01/13/the-private-banker/</link>
			</item>
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		<title>New Customer Welcome Letter</title>
		<description><![CDATA[The Bank of the West submitted their new customer Onboarding (Welcome) letter for review and comment. It does a good job and with some small changes, could do even better. Click here (and then on the second &#8220;Bank of the West&#8221; link) to see pdf of the Bank of the West Welcome Overall Look &#8211; [...]]]></description>
		<link>http://www.letterdoctor.com/2009/12/02/new-customer-welcome-letter/</link>
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		<title>One-On-One Marketing: Starts With the List</title>
		<description><![CDATA[0]]></description>
		<link>http://www.letterdoctor.com/2009/09/25/28/</link>
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		<title>Welcoming New Customers</title>
		<description><![CDATA[0]]></description>
		<link>http://www.letterdoctor.com/2008/01/25/29/</link>
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		<title>Direct Mail That Worked (On me!)</title>
		<description><![CDATA[0]]></description>
		<link>http://www.letterdoctor.com/2008/01/16/26/</link>
			</item>
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		<title>How to Grow Business Banking</title>
		<description><![CDATA[0]]></description>
		<link>http://www.letterdoctor.com/2008/01/14/27/</link>
			</item>
	<item>
		<title>Marketing in a tough economy</title>
		<description><![CDATA[0]]></description>
		<link>http://www.letterdoctor.com/2008/01/07/marketing-in-a-tough-economy/</link>
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